You can use content if you have text that is going to be used at more places.
The content has no slug and there for it can be access directly from URL, it's meant to be attached to something via connections.
to add new content. That will bring up a form where you have to fill title for all active languages. You will be redirected to content editing page when you hit
button.
The checkbox next to the flag is there if you decide to deactivate / activate the content. it's activated as default.
You have option to edit a name of the content at the as well as adding text to content field. You are free to add more fields to content page, if one content field is not enough for you.
Every content can have it's own image
If you change your mind and don't need the extra field, just hit the icon next to the content field name.